At Driven to Success Ltd, we care about our community.
We are committed to supporting the education of people of New Zealand to become better drivers and succeed in passing their theory driving test.
In 2015 I was part of a team educating people in the community who were finding studying for their driving theory test daunting and difficult and that got me thinking.
So I went home thinking, there must be another way to help people who were illiterate, as well as those not able to process and retain information prior to taking their theory driving test.
Within a 24-hour period, my board game was designed.
The game gives people the opportunity to proactively play and learn in a fun and enjoyable atmosphere with family and/or friends.
It not only supports the community but also gives the opportunity to educate younger children throughout New Zealand schools, colleges and prisons.
In addition, it gives people throughout New Zealand the opportunity to grow their knowledge and understanding of the New Zealand Road Code laws as well as those needing further education and support.
The concept and structure of this game are the first of their kind throughout New Zealand. There is no other like this. Although there are other tools and learning material available within New Zealand, Driven for Success is guaranteed to be competitive and fun, while at the same time giving people the opportunity to learn and succeed.
The only concerns parents need to worry about after playing Driven For Success board game with their children will be the new challenges, they will encounter, driving them to and from school as it will never be the same again.
So, start your journey here and purchase your game to be "driven for success"!
I am one of six children. My father served in the RAF where he and my mother met. When I was a toddler, our family traveled around the world before settling back in England in the 1970s.
My family means the world to me, we are all a very close unit no matter where we are in the world.
At an early age, the two things I wanted to be in life were to be a professional footballer and a Police Officer.
Despite early efforts, my hopes of a football career were short-lived, but 20 years later I was successfully employed by the Metropolitan Police Force in England. After 10 years of service in 2008, I transferred to New Zealand Police.
When we moved to New Zealand my wife’s two other daughters Claire and Vicky, decided their destiny was to remain in England where they are to this day.
In 2011 due to family reasons, my immediate family and I returned to England for a 2-year period before returning “home” to New Zealand in 2013.
Upon our return to New Zealand in 2013 I secured employment within the Department of Corrections where I work to this day.
We live in Auckland my wife Elaine, works at Pack n Save, and my daughter Abi, has since lives and works in Australia as a beauty consultant.
My aim in life has always been to help others that’s why for me, my employment within the Police and Department of Corrections has been a great career move in making the decisions.
Although 2023 has been a challenging one for us we continue to progress, all be it slowly.
To date 1650 games have been sold throughout New Zealand and we are hopeful further productions in Australia, South Africa and United Kingdom in 2026 are realistic targets for us.
Our focus as a company is to continue engaging and supporting as many public and educational authoirites in the communities and prisons, wherever our product ends up being as well as giving those living in New Zealand the opportunity of an alternative education tool to support with passing thier thoery drving testing.
The main issues identified with not having a driving license results in low esteem, unemployment, and ultimately re-offending with driving offending being another contributing factor.
The purpose of this game is to support people with passing their driving theory test as well as maintaining road code knowledge throughout their lifetime while at the same time, projecting the game into schools, Prisons, homes, youth clubs and organizations as well as the general community.
Driven To Success wants to also give back to New Zealand and contribute $1.00 donations from every game sold to support charities close our hearts we support are: - Breast Cancer, Domestic Violence, Life Matters Suicide Awareness Trust NZ, Starship, and Barnardo's. Donations will be spread evenly between all charities. More information about our charities can be accessed from our website. As we progress, we will continue to donate and support a selected charity in other countries which we believe support our vision and cause.
Moving forward, the company will be promoting our product further and are hopeful to move into the Technology and entertainment sector with Apps in the future , enabling us to promote our company to a much wider audience.
On a personal note, I would like to dedicate our success to my parents George and Shelia Elford. The love, support, and upbringing they have given me have made me what I am today as well as my younger brother Jeremy Elford a due to his inspiration, support, advice, artwork, board design, and other components of this game has made it the success it is today.
Driven For Success is a fun game to help in the learning process of passing your driving theory test in the country of New Zealand.
Driven For Success does NOT replace any official teaching process, schools, or other means of learning to drive. It is recommended that other available material from reputable New Zealand transport agencies and/or testing stations within New Zealand also be used to further support players with passing their theory and practical driving tests comprehensively.
New Zealand Transport Agency (NZTA) holds the copyright for all signage, learning, and question text, which are used with the permission of the Agency.
Manukau, Auckland, 2019, New Zealand
Phone
contact@drivenforsuccess.shop
